Consumer Goods
SAP, Salesforce, cloud, data and AI for consumer goods companies dealing with changing demand, many channels and tight margins. We connect planning, procurement, manufacturing, warehousing, distribution and customer engagement.
Consumer goods on a modern SAP core
Consumer goods brands deal with fragmented channels, shifting demand and growing pressure to prove sustainability. We use SAP S/4HANA, SAP BTP and SAP Business AI to help them plan better, produce more flexibly and respond to customers faster.
SAP S/4HANA and BTP as the base
Older ERP systems struggle with real-time inventory and forecasting. SAP S/4HANA brings in-memory processing and simpler master data. SAP BTP adds cloud extensions and integrations across manufacturing, logistics and sustainability.
Smarter manufacturing
We implement SAP Digital Manufacturing and digital twins of production lines, so you can monitor production as it runs, reduce waste and adjust processes quickly. That supports better yield and a lower carbon footprint.
Personal customer experiences
With SAP Customer Data Platform and SAP Joule, brands can personalize marketing across channels. SAP analytics helps refine customer segments and promotions.
Sustainability in product design
SAP Responsible Design and Production helps you design for recyclability, track resource use and report packaging and materials data with confidence.
Supply chain planning
With SAP IBP, SAP Logistics Business Network and AI, we build supply chains with accurate forecasts, replenishment and cold chain visibility. Linking POS, inventory and logistics data reduces stockouts and shrinkage.
Automation and cost control
SAP Business AI, RPA and predictive analytics automate procurement, demand planning and spend management, so teams spend less time on manual work and budgets are easier to control.
What changes for the business
- Faster product launches
- Better engagement across channels, based on shared customer data
- Measurable progress on sustainability
- A supply chain that reacts quickly to demand
- Lower operating costs through automation
Why ITRadiant for consumer goods
We work across both SAP and Salesforce, so we can connect what happens in the plant and warehouse with what happens in sales and marketing. We start with your planning and fulfilment problems, then choose the technology.
Technology behind our consumer goods work
AI & ML
Demand sensing, promotion analysis and personalization models.
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Cloud Computing
SAP S/4HANA and BTP in the cloud, ready for seasonal peaks.
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Big Data Analytics
Sell-through, inventory and margin by channel in one view.
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Robotic Process Automation
Bots for order entry, invoice matching and price updates.
Learn more →Frequently asked questions
What does digital transformation mean in consumer goods?
Using SAP S/4HANA, AI and cloud platforms to modernize operations, improve the supply chain and give customers a better experience.
How does SAP help the consumer goods supply chain?
SAP IBP and SAP BTP support real-time planning, demand forecasting, inventory planning and logistics visibility.
How is AI used in consumer goods?
For demand forecasting, personalized marketing, predictive analytics and automating routine decisions in planning and procurement.
How does SAP support sustainability?
By tracking emissions and resource use, supporting recyclable product design and giving transparency across the product lifecycle.
Why does customer experience matter so much?
Good experiences lead to loyalty, repeat purchases and conversion. Shared customer data across channels makes them possible.
Struggling to match supply with demand?
Tell us where forecasts, inventory or channel data let you down. We will show you how other consumer goods companies have fixed it on SAP.
